Election fever commences. This time it is not just heated, it’s on fire. Never has there been a greater moment to cut through the noise and deliver a manifesto to fulfil your values and beliefs. In election 2019, the playing field is open to all.
So, you’ve got the ideas and the passion to drive you or your candidate to parliament but you need some financial assistance to get you there, as well as a loyal crew to help you along the way. Online fundraising is the simplest way to raise funds quickly. Crowdfunding in particular not only raises that much-needed cash but provides you with a crowd of like-minded people who will help build your following and bring your manifesto to life.
Over £1.2m has been raised for political projects on Crowdfunder.co.uk. During the snap election in 2017 alone the platform saw over £690k raised by candidates and parties.
Whether that’s funds to raise awareness of you or your candidates campaign, or simply the £500 deposit for the electoral commission to get the campaigning ball rolling, crowdfunding is a simple, human process to get you up and running and on your way to parliament.
Here are the top tips for crowdfunding for your place in Election 2019:
Set a realistic target: For political campaigns the average donation is around the £10 to £20 mark. To reach capacity, make sure your social media, e-mail marketing and outreach is wide enough to engage enough people for your target.
Be VERY clear on what the money will be used for: People need to understand where the money will be spent. Especially in government where people’s trust has been broken in the past through the failures of the system.
Make it personal: Promote you and your cause through video, imagery and compelling content. Remember, engaging with people emotionally is key in any marketing.
Adhere to the Electoral Commission’s guidelines for fundraising online: A spokesperson from the Electoral Commission explained to us, “Ensure you have covered the Electoral Commission’s guidelines for fundraising online, are clear about the source of your donations on your crowdfunding page and record how you spend the funds you have raised. Candidates, political parties and non-party campaigners, must only accept donations from a permissible source. A donation is money, goods, property, or services over a certain value. This value is £50 for candidates and £500 for political parties and non-party campaigners. There are also guidelines for candidate spending and whilst any breaches are a matter for the police, we have a duty under s.145 of the Political Parties Elections and Referendums Act 2000 (PPERA) to monitor compliance with the candidate spending controls. If you have any questions about crowdfunding or would like further advice on political finance or financial reporting at elections, please get in touch with us at firstname.lastname@example.org.”
Get a good boost: Finally, have your immediate tribe ready to make those first donations, get the ball rolling and en route to Whitehall. After all, no one wants to be the first to donate.
In the two previous elections we have seen hundreds of Green Party, Scottish National Party and UKIP candidates crowdfund their election deposits. We are already seeing a hatful of prospective contenders fundraising on Crowdfunder as the jostling gets underway for real this time around.
Crowdfunder is the foundation for political change, opening up the process to more and more people to get involved. It’s real democracy in action. Check out Political Fundraising on Crowdfunder!